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Choosing a Concept

 As I chose my genre to be indie as a musical genre, Indie too has different themes and concepts that bring out the actual meaning and story to the song. For example Heart heartbreak, nostalgia, yearning

  • Heartbreak – Focuses on the emotional aftermath of a breakup or love lost.
    Example: “Heather” by Conan Gray shows unrequited love and jealousy through soft, emotional visuals.

  • Coming of Age – Captures personal growth, identity, and the confusion of youth.
    Example: “Motion Sickness” by Phoebe Bridgers explores emotional maturity and moving on.

  • Love Confession – About the vulnerability of revealing hidden feelings.
    Example: “Lover” by Taylor Swift presents soft aesthetics and warm-toned visuals to express intimacy.

  • Grief or Loss – Centers on absence and longing.
    Example: “What Was I Made For?” by Billie Eilish uses stillness and soft visuals to express inner emptiness.

  • Nostalgia / Dreamlike Reflection – Emphasizes faded memories, often blurred with fantasy.
    Example: “Cardigan” by Taylor Swift mixes reality and imagination to portray past love.

  • Post-liminal – A transitional state where the character is stuck between letting go and moving forward, often with surreal or slow-paced visuals.
    Example: “Ceilings” by Lizzy McAlpine shows a dreamlike, floating moment that feels both real and imagined.

  • Emotional Numbness / Mental Health – Shows the feeling of being disconnected, overwhelmed, or emotionally drained.                                                                                          Example: “Numb Little Bug” by Em Beihold uses soft, pastel visuals and repetitive, dreamy sequences to reflect feeling small, stressed, and detached from life.

I chose the concept of Emotional Numbness / Mental Health for my MV because it reflects relatable feelings of stress, disconnection, and vulnerability. This concept allows me to create visuals that are soft, dreamy, and introspective, helping the audience connect emotionally with the song’s message.


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