Skip to main content

Posts

Showing posts from October, 2025

choosing a name for my digi pack

  Step 1: Identify Core Themes Feeling alive but trapped in a body you can’t control Being excluded from everyone, isolated Emotional numbness and disconnection Searching for meaning, drifting quietly Fragility, subtle, unnoticed emotions Step 2: Brainstorm Related Words Seclusion/isolation: shadow, hollow, drift, veil, cocoon Numbness/lack of control: stillness, frost, lull, haze Existential / searching: ember, flicker, glow, pulse Fragility/smallness: whisper, speck, mote, petal Step 3: Test Emotion & Flow Say the combinations aloud and imagine them on a digi-pack cover Should feel poetic, reflective, mysterious Should match the joyful yet sad contrast of the song Step 4: Choose the Final Name As the song Numb Little Bug by Em Beihold gives the feeling of being alive but trapped in a body you can’t control, excluded from everyone, and drifting through numbness, I name the digi‑pack Coma.

how do audience engadge with artist

 In today’s music industry, the way fans engage with artists varies greatly across genres and cultures. While common Western music often emphasizes individual connection and casual interaction, other music industries, such as K-pop takes fan engagement to an entirely different level, blending organized fandoms, interactive events, and curated content. Understanding these differences reveals not just how music is consumed, but how artists and audiences form unique relationships that shape the modern music experience.  Social Media Engagement Western Music Fans mainly interact through platforms like Instagram, TikTok, X , and YouTube . Fans tend to promote artists' songs by participating in challenges and posting more about their recent release, and artists tend to notice and comment on these posts and repost on tiktok, showcasing a casual interaction. K-pop Engagement is highly structured and community-driven . Fans use platforms like Weverse, Bubble, Universe, VLIVE (before) ...

digi pack research

 This research examines the design of a music digipack, focusing on how visuals, text, and layout communicate the artist’s style and genre. It explores how elements like colour, imagery, and typography engage audiences and reflect the music’s identity. What is a digipack A digipack is a type of packaging for CDs or DVDs made from cardboard or paperboard, often with a plastic tray inside to hold the disc. It usually has fold-out panels, providing space for artwork, lyrics, photos, and other information. Digipacks are often used to make a music release look more creative, professional, and collectible. What is included in a digipack A digipack includes the disc, cover art, tracklist, booklet with lyrics or photos, and fold-out panels for extra artwork. Types of Digipacks Standard Digipack – A simple fold-out cardboard case with a plastic tray for the disc. Gatefold Digipack – Opens like a book, often with two or more panels for extra artwork or lyrics. Multi-Panel Digipack – Has ...

Planning concept for my MV

Planning the concept for this music video started with understanding the contrast at the heart of the song. Numb Little Bug has a bright, joyful beat, yet the lyrics speak honestly about depression, emotional numbness, and the feeling of being stuck with no clear purpose. This contrast became the foundation of the entire concept. Instead of animation, the music video is planned as a live-action lyric-based video , combining performance, everyday visuals, and on-screen lyrics to communicate emotion. Live action allows the audience to connect more directly with the character’s expressions and body language, while the lyric video style helps emphasise the meaning of the song even without complex storytelling or a large cast. The story follows a character moving through ordinary daily routines while feeling emotionally disconnected from the world around them. The surroundings appear bright and active, matching the upbeat rhythm of the song, but the character’s slow movements, distant expr...

Researching Grading/Filters in Music Videos

 What is colour grading? Colour grading is the process of adjusting colours, shadows, and highlights in a music video to create a specific mood or emotion. It can make a scene feel warm, cold, dramatic, or dreamy, helping the visuals match the story and vibe of the song. Why is it used in MVs? Colour grading is used in MVs to set the mood and emotion of the song, make the visuals more cinematic, and help the story or theme stand out. It makes the video look more polished and matches the colours to the feelings the music conveys. Some types of Colour Grading Black & White – dramatic and emotional. Y2K / Vintage Style – nostalgic and retro. Cold Tones – sad, mysterious, or futuristic. Warm Tones – happy, romantic, or cosy. Old Camera Roll / Camcorder Vibe – intimate, personal, and nostalgic Black and White(filter) Black and white colour grading in music videos is used to create a dramatic and emotional atmosphere. By removing colour, it highlights expressions, shadows, and...

lighting research

Lighting plays a powerful role in shaping the mood, emotion, and overall impact of a music video. The choice between natural and artificial lighting can completely transform how a story is told and how viewers connect with it. Natural lighting often creates a sense of realism, intimacy, and authenticity, while artificial lighting allows for bold creativity, dramatic effects, and stylized visuals. In this blog, I’ll explore examples of music videos that rely fully on natural light, those that are built entirely with artificial light, and how these two approaches give different experiences to the audience. Natural Lighting What is Natural Lighting? Natural lighting refers to light that comes directly from natural sources, mainly the sun. In music videos, this usually means filming outdoors in daylight or indoors with sunlight streaming through windows. Directors often use it to give scenes a realistic, raw, and organic feeling. Why is it used in MVs? Natural lighting is used in music vi...

Different kinds of Music Videos

 Music videos come in many different styles, each designed to match the mood, story, or message of the song. Some focus on storytelling, while others highlight performance, visuals, or artistic expression. Each type has its own way of connecting with the audience - whether it’s showing emotions through a narrative, showcasing choreography, or using creative concepts and effects. In this post, I’ll explore the different kinds of music videos and how they bring songs to life through visuals. Some types of Music videos, Documentary-Style Videos These show real-life moments, behind-the-scenes clips, or personal footage of the artist. They focus on authenticity and emotion, giving viewers a glimpse into the artist’s real experiences or creative process.  Example - Photograph by Ed Shearen  As you can see, it shows how the singer has grown up to achieve his dream of being a singer; it shows his life story as a documentary in the music video  “Photograph” by Ed Sheeran is...